Welcome to www.drivertv.com (the “Website”) operated by driverTV LLC a New York limited liability company located at 435 Hudson Street, New York, NY 10014 (“driverTV”, “we”, “our”, or “us”). This Privacy Policy is intended to inform you about how your personally identifiable information (“PII”) and other information is collected and used by us in operating the Website.
The Website offers visitors to the Website (“you” or “your”) the opportunity to learn more about us and various car models featured on the Website. By using the Website, you consent to the collection and use of your information by driverTV as described herein. driverTV reserves the right to change how we handle the information we collect through the Website at any time. We will update this Privacy Policy to reflect any changes in our privacy collection and handling practices, and will indicate that changes to this Privacy Policy have been made by listing a new date under “Last Modified” at the end of this Privacy Policy. Such changes will take effect immediately once posted to the Website.
driverTV does not require you to provide us with any PII in order to browse the Website. However, in order to use certain Website features, you must provide us with certain PII, including without limitation your name, address, telephone number and email address.
driverTV will share your PII with other entities who work on our behalf or with us. These entities may use your PII to help fulfill your requests in connection with the Website and to help us communicate with you about different resources offered as part of the Website. For instance, we will share PII submitted through our “Price Quote” feature with either the manufacturer of the automobile about which a price is being requested or with one or more dealer network partners, who on our behalf and in order to fulfill your request will then pass your request (and your PII) on to various car dealerships. Furthermore, we will share PII submitted through our “Insurance” feature with one or more insurance service parnters, in order to fulfill your requests. We also may transfer information submitted by you, including PII, to service providers and other third parties who assist us in running the Website.
driverTV may also share your PII with third parties for direct marketing purposes, and you acknowledge that the handling of your PII by such third parties will not be governed by the terms of this Privacy Policy. If you would rather us not share your PII with the any third party for direct marketing purposes, please either (1) do not submit PII to driverTV through the Website or (2) indicate your desire for us not to share your PII with third parties for direct marketing purposes by submitting such a request in writing (an “Opt-Out Request”) to us at: driverTV, llc., 435 Hudson Street, New York, NY 10014 or by email at optout@drivertv.com.
Please note that it may take several weeks for us to comply with your Opt-Out Request, and until we are able to comply with such request we may continue to use your PII as described in this Privacy Policy. Please note that after receiving your Opt-Out Request, we may continue to maintain your name and other PII to help us ensure that we can honor such request, to communicate to you about your account, and for other purposes not related to direct marketing.
Please note that if we receive your Opt-Out Request after having shared your PII with a third party for direct marketing purposes, driverTV may not have the ability to control the use of such PII by such third party (or any other party to whom such third party may have transferred your PII), and in such an event you agree that driverTV shall not be responsible or liable, directly or indirectly, for any damages or loss caused or alleged to be caused by or in connection with the use of such PII by any such third party or resulting from any such transfer or disposition. If you are concerned about driverTV sharing your PII with third parties or otherwise transferring or disposing your PII, you should not provide your PII to driverTV.
We may also release your PII if we believe such release is necessary to comply with the law (e.g., a legal process or a statutory authorization), to apply or enforce our customer agreements, to protect our rights or property, to protect you from fraudulent, abusive, or unlawful use of the Website, if we reasonably believe that a danger to any person requires disclosure of such PII, or as part of a corporate reorganization, consolidation, merger, or sale of substantially all of the assets of driverTV.
We will collect anonymous and aggregate information from you about your preferences in navigating the Website by using cookies, action tags and other methods. Cookies are small text files that identify your computer. We may use cookies to, among other things, monitor Website usage, customize Website features, identify your computer’s operating system and browser, and complete transactions. An action tag is a small, graphic image on a webpage that is designed to allow a website owner or a third party to monitor who is visiting a website by collecting the IP address of the computer to which the tag is sent, the URL of the webpage that the tag comes from and the time that such webpage was viewed. Tags may be associated with cookie information. We may also use such anonymous and aggregate information for promotional purposes.
We take reasonable efforts to protect PII provided to us. However, we cannot guarantee that such information will not be lost, disclosed or accessed by accidental circumstances or by the unauthorized acts of others.
The ads appearing on this Web site are delivered to you by DoubleClick, our Web advertising partner. Information about your visits to this site, such as number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you. For more information about DoubleClick, cookies, and how to “opt-out”, please click here.
In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique cookie on your browser.
driverTV may provide links to other websites or resources of possible interest to you. Because we have no control over websites to which we provide links, the collection and use of your PII and other information by such websites shall be subject to the policies and procedures of such websites and not this Privacy Policy.
driverTV does not knowingly collect PII through the Website from anyone under thirteen (13) years of age.
If you have questions or concerns about any of our information collection or handling practices, please contact us at info@drivertv.com.
Last Updated: November 15 2006